Content Engagement Analyst

Kansas City, MO
United States

Employment Type

Job Description
Content Engagement Analyst

Company OverviewSonobi is an independent, consumer-focused technology company that provides a fair and equitable media marketplace to connect advertisers directly with individuals. Sonobi’s JetStream technology is transforming the business of traditional impression-based advertising to individual-based advertising. By unifying comScore’s top 250 premium media properties and Fortune 500 advertisers, Sonobi’s JetStream platform enables publishers and marketers to directly collaborate to create and deliver superior addressable communication plans for the people who matter most — consumers.
BenefitsAt Sonobi, we recognize that amazing people make amazing organizations! We value our people and offer our employees great benefits such as 401k matching, unlimited vacation, a casual work environment that offers a flexible schedule, and an opportunity to be a part of a collaborative work culture.
Position OverviewThe Content Engagement Analyst role is primarily responsible for providing detailed analysis and clear concise communication on tests, new opportunities, and daily updates/optimizations to the larger business group. This person will design advertising tests, pull data on the results, analyze the data, pick the winners and build an ever-improving group of campaigns. This position reports directly to the Director of Push Engagement.
Essential Job FunctionsMonitor digital media performance and optimize campaigns on a daily basis.Analyze a variety of data for insight on audience monetization; create hypotheses on the behavior of the audience(s); apply quick tests to prove or disprove assumptions.Consistently search for new opportunities to optimize and grow our current campaigns, via advanced targeting and data analysis.Development and execution of new reports (trends, opportunities, etc.) to boost the business intelligence of the teamProactive idea-sharing and out-of-the-box thinking to help scale positive ROI bets.Candidate Overview:2+ years of experience in an Analyst role is a plusProficiency with Excel and TableauSQL experience is a plusUnderstanding of performance marketing industry terminology such as PPC, CTR, CPM, etc. a plusAnalytical: Superior analytical and problem-solving skills with the ability to research and analyze data from a variety of sources quickly and efficiently.Innovative: Must be able to think outside the box and challenge the status quo.Recommend new ways to improve financial performance.Communication (written & oral): Excellent written communication skills and the ability to translate results into business applications. Must demonstrate a positive, confident, and assertive personality when interacting with others.Resourcefulness: Able to absorb and understand new information quickly; leverage available resources; motivated to learn. Strong time management and organization skills with the ability to work under deadlines.Reliable: The ability to follow broad instructions, work with minimal supervision, prioritize and multi-task effectively, and be diligent and eager to learnMulti-tasking: Able to manage multiple projects concurrently in a fast-paced environment; able to meet tight deadlines under pressure.Detail-oriented: Must have a high level of accuracy and attention to detail.Organization: Must have strong project management skills; the ability to manage multiple deadlines and prioritize daily, weekly, and monthly tasks.